Home | Tanguy Kouessan - Digital Marketing Manager

Tanguy Kouessan
Digital Marketing Manager

Profil

15 years of experience applying the latest research in information design, online marketing, interactive communications, search marketing, community management and performance management to create engaging communications, with the purpose of providing a compelling user experience to improve customer retention and maximize profitability.

Seeking a position to develop my expertise in a challenging company and help organization delight their customers and build loyalty through innovative and efficient programs

Download my resume

Skills

DIGITAL STRATEGY

Business - Brand - Content - Innovation

E-Reputation & Search Marketing

SEO - SEM - SMM

Metrics & Analytics

KPIs - Analysis - Optimization - Report

CLIENT EXPERIENCE

Acquisition - Engagement - Conversion - Loyalty

PROGRAM MANAGEMENT

Web - Content - Technology - App.

CROSS-FUNCTIONAL TEAM LEADERSHIP

Connaissances

CMS Open source
Cross Media publishing
E-commerce Platform
Newsletter platform

Responsive design
Information architecture
Wireframe design
Adobe : Ai, Ps, Pr, An, Ae
Final Cut Pro

Content Marketing
Community management
Social networks
Creative production
Web analytics

Langues

French - Mother tongue

98

English - professional

85

Japanese - Conversational level

50

Experience

SPN SA - GHI

Digital Marketing Manager

from Nov. 2011 / Genève

▪ Developed a digital strategy to growth SPN Group’s brands online presence and e-Commerce channels.

▪ Supervised cross-media publishing platform implementation.

▪ Revamped websites user experience with recent technologies

▪ Maximized Social Media efforts working across several departments.

▪ Initiated Digital Content production

Freelance - Diageo

Digital Marketing Manager

Nov. 2009 - July 2010 / Paris

▪ Reviewed the program « World Class 2010 » to provide Diageo with operational recommendations in order to strengthen its Social Media marketing strategy and help the program to resonate across a larger audience.

▪ Key recommendation: leverage cocktails influencers and fans content and online activities on a ‘We are World Class’ official facebook page.

▪ Result: Facebook became the main source of content(user generated) and web traffic.

Critical Mass

Digital Account Manager

March 2008 - March 2009 / Geneva

▪ Assisted the Interactive department of Rolex with strategy development and project management. client reporting and status updates, monitoring agency/client budgets and billing process for accuracy and timeliness.

▪ Led re-branding initiatives to support Rolex Institute’s brands expansion. Developed an engaging Brand Experience through timely Websites redesign and boosted traffic and followers through integrated SEO, Paid search and Social marketing strategy. Met stringent budget and deadline requirements.

freelance - Electron libre

Digital Marketing Manager

Oct. 2007 - Jan. 2008 / Lausanne

▪ Client > Nespresso: Branding and Community management solution recommendation.

Blue Infinity

Senior DIgital Consultant

July. 2006 - Aug. 2007

▪ Implemented a Customer loyalty program according to direction and financial goals of the business strategy of a premium account while strengthening my expertise in organizational collaboration and internal communications programs.

Main accounts: Firmenich – Logitech – Piaget

Phenomenum

Business owner- Digital Media Consultant

March 2003 - June 2006 - Paris

▪ Responsible for growing business with the agency Wunderman Paris, through nurturing consultancy relationships within the newly formed Interactive Marketing Services and delivering multimedia integration, lead generation/CRM programs and company re-branding initiatives.

Main accounts: Wedze.com – 1664.blanc.com – Microsoft.

Havas worldwide (Euro RSCG 4D)

New Media Manager

March 2000 - March 2003 - Paris

Successfully developed and delivered media strategy and implemented online campaigns. Thanks to strategic plans and profitable test campaigns, I have been able to educate, convince key clients on the value of online communities and influence marketing programs.

Main accounts: Canalsatellite – Dior – Peugeot – PureWhite Hennessy – Witbe.net

▪ CANALSAT.FR
Customer Value strategy: Developed premium services and customer self-care services that improved retention rate by 15%.

▪ PEUGEOT – Design Contest
Developed a Digital Marketing program aiming to reinforce the brand positioning and reputation leveraging designers’ communities worldwide. 2500 active leads recruited worldwide and converted 10% into brand ambassadors.

AFM - Téléthon

Digital Project Manager

1999 - 2000 - Paris

This role allowed me to embrace a large part of digital media and e-marketing techniques and gave me the foundation and strong experience to integrate this into campaigns.

▪ Developed online content and strategy for Online Communications

▪ Developed the concept and development of the “Webtirelire” solutions allowing online fundraising from affiliation program

▪ Planned and implemented the online ad campaign and email marketing program

▪ Online fundraising results surpassed original forecasts by 20% and strengthened global results

Education

Management school Léonard de Vinci - Paris la Défense

Ms Digital Marketing

1999 - 2000

The Management School Leonard de Vinci was the first business school to provide with a Master’s in Digital Marketing & E-commerce in France.

During this Master’s course, students have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments.

Visit the website

INALCO - Paris

Master’s Degree - Marketing and International Trade specialized with Japan

1999

The Institut National des Langues et Civilisations Orientales (INALCO) (National Institute of Oriental Languages and Civilizations).

At INALCO, two main professional departments provide studies that leverage the languages skills taught at the institute. One of them is The International Trade Department – Filière commerce international –

This department offers the Master’s Degree in International Trade which provides a general academic background in business (international marketing, business law, logistics, corporate finance) with an emphasis on far-eastern markets, economies and inter-cultural management. This diploma typically prepares students for careers abroad in French companies’ affiliates or in France promoting exports to emerging markets.

INALCO - Paris

Bachelor degree, Japanese language and civilization

1995

The Institut National des Langues et Civilisations Orientales (INALCO) (National Institute of Oriental Languages and Civilizations) is located in Paris, France. It was founded in 1795 after the French Revolution and is now one of the country’s Grands établissements with a specialization in African, Asian, East European, Oceanian, and native American languages and civilisations. It is often colloquially called « Langues O », an abbreviation for « Langues Orientales ».

Ninety-three languages are taught at the INALCO, covering Asian, African, eastern European, South Pacific, Finno-Ugric and native American languages. INALCO offers beginner classes as well as Master and PhD courses.

Portfolio

Please click on images for more details on projects

GHI.ch
Customer experience, Website Design & Development
Happy Genève / GHI.ch
Social Media Marketing, Video production
Diageo – We Are World Class
Community management, Social Media Marketing
Rolex Awards
Community management, Website Design & Development
Rolex Mentor & Protégé
Branding and Identity, Website Design & Development
Nespresso – AroundN
Branding and Identity
Peugeot Avenue – Design Contest
Branding and Identity, Community management
Piaget – Intranet
Website Design & Development

GHI.ch
Customer experience, Website Design & Development
Rebuilt the flagship websites (editorial and e-commerce) with following features: Responsive design, fully scalable technology (add extra functionality easily), internal and external data feed integration, integrated with most back office systems, search engine friendly and social media integration features, content update through a timely CMS, e-commerce analytics and easy to use ad server. Launch planned in third quarter of 2016.
Happy Genève / GHI.ch
Social Media Marketing, Video production
65’000 views in 2 days helped the board understood that branded content and Facebook, with other social networks – for instance Instagram – as a complementary communication tool central for gaining cross-media momentum.
Diageo – We Are World Class
Community management, Social Media Marketing
– Reviewed the program « World Class 2010 » to provide Diageo with operational recommendations in order to strengthen its Social Media marketing strategy and help the program to resonate across a larger audience. Key recommendation: A digital program mainly distributed on major social networks.
Rolex Awards
Community management, Website Design & Development
Developed a more timely site that can be leveraged as a marketing tool by improving site usability, restructuring the content for digital and adding Web 2.0 functionalities. The Rolex awards program generated a significant amount of articles in the mainstream newspapers but also on vertical blogs. The newsletter subscribers had been doubled.
Rolex Mentor & Protégé
Branding and Identity, Website Design & Development
Led re-branding initiatives to support Rolex Institute’s brands expansion. Developed an engaging Brand Experience through a timely Websites redesign and boosted traffic and followers through SMO and Paid Search campaigns.
Nespresso – AroundN
Branding and Identity
– Client Nespresso : Branding and Customer experience platform recommendation.
Peugeot Avenue – Design Contest
Branding and Identity, Community management
Reinforced the brand reputation and foster its position on innovation leveraging designers’ communities worldwide.
2500 designers recruited worldwide, transformed 10% into brand advocates.

1 – Discover more about the first edition of the Peugeot Design Contest read more on this blog
2 – Further information on wikipedia
Piaget – Intranet
Website Design & Development
– Developed myPiaget Intranet
– Tailored effective solutions such as a Documents Manager with specific rules in a situation where diverse and conflicting stakeholders and processes were in place
– Delivered on time and on budget against tight and challenging schedules