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Tanguy Kouessan
Digital Marketing Manager


15 years of experience applying the latest research in information design, online marketing, interactive communications, search marketing, community management and performance management to create engaging communications, with the purpose of providing a compelling user experience to improve customer retention and maximize profitability.

Seeking a position to develop my expertise in a challenging company and help organization delight their customers and build loyalty through innovative and efficient programs



Business - Brand - Content - Innovation

E-Reputation & Search Marketing


Metrics & Analytics

KPIs - Analysis - Optimization - Report


Acquisition - Engagement - Conversion - Loyalty


Web - Content - Technology - App.



  • CMS Open source
  • Cross Media publishing
  • E-commerce Platform
  • Newsletter platform
  • Responsive design
  • Information architecture
  • Wireframe design
  • Adobe : Ai, Ps, Pr, An, Ae
  • Final Cut Pro
  • Content Marketing
  • Community management
  • Social networks
  • Creative production
  • Web analytics


French - Mother tongue
English - professional
Japanese - Conversational level



Digital Marketing Manager

from Nov. 2011 / Genève

▪ Developed a digital strategy to growth SPN Group’s brands online presence and e-Commerce channels.

▪ Supervised cross-media publishing platform implementation.

▪ Revamped websites user experience with recent technologies

▪ Maximized Social Media efforts working across several departments.

▪ Initiated Digital Content production

Freelance - Diageo

Digital Marketing Manager

Nov. 2009 - July 2010 / Paris

▪ Reviewed the program « World Class 2010 » to provide Diageo with operational recommendations in order to strengthen its Social Media marketing strategy and help the program to resonate across a larger audience.

▪ Key recommendation: leverage cocktails influencers and fans content and online activities on a ‘We are World Class’ official facebook page.

▪ Result: Facebook became the main source of content(user generated) and web traffic.

Critical Mass

Digital Account Manager

March 2008 - March 2009 / Geneva
▪ Assisted the Interactive department of Rolex with strategy development and project management. client reporting and status updates, monitoring agency/client budgets and billing process for accuracy and timeliness.

▪ Led re-branding initiatives to support Rolex Institute’s brands expansion. Developed an engaging Brand Experience through timely Websites redesign and boosted traffic and followers through integrated SEO, Paid search and Social marketing strategy. Met stringent budget and deadline requirements.

freelance - Electron libre

Digital Marketing Manager

Oct. 2007 - Jan. 2008 / Lausanne
▪ Client > Nespresso: Branding and Community management solution recommendation.
Blue Infinity

Senior DIgital Consultant

July. 2006 - Aug. 2007

Implemented a Customer loyalty program according to direction and financial goals of the business strategy of a premium account while strengthening my expertise in organizational collaboration and internal communications programs.

Main accounts: Firmenich – Logitech – Piaget


Business owner- Digital Media Consultant

March 2003 - June 2006 - Paris

Responsible for growing business with the agency Wunderman Paris, through nurturing consultancy relationships within the newly formed Interactive Marketing Services and delivering multimedia integration, lead generation/CRM programs and company re-branding initiatives.

Main accounts: Wedze.com – 1664.blanc.com – Microsoft.

Havas worldwide (Euro RSCG 4D)

New Media Manager

March 2000 - March 2003 - Paris

Successfully developed and delivered media strategy and implemented online campaigns. Thanks to strategic plans and profitable test campaigns, I have been able to educate, convince key clients on the value of online communities and influence marketing programs.

Main accounts: Canalsatellite – Dior – Peugeot – PureWhite Hennessy – Witbe.net

Customer Value strategy:
Developed premium services and customer self-care services that improved retention rate by 15%.

PEUGEOT – Design Contest
Developed a Digital Marketing program aiming to reinforce the brand positioning and reputation leveraging designers’ communities worldwide. 2500 active leads recruited worldwide and converted 10% into brand ambassadors.

AFM - Téléthon

Digital Project Manager

1999 - 2000 - Paris
This role allowed me to embrace a large part of digital media and e-marketing techniques and gave me the foundation and strong experience to integrate this into campaigns.

▪ Developed online content and strategy for Online Communications

Developed the concept and development of the “Webtirelire” solutions allowing online fundraising from affiliation program

Planned and implemented the online ad campaign and email marketing program

Online fundraising results surpassed original forecasts by 20% and strengthened global results


Management school Léonard de Vinci - Paris la Défense

Ms Digital Marketing

1999 - 2000
The Management School Leonard de Vinci was the first business school to provide with a Master’s in Digital Marketing & E-commerce in France.

During this Master’s course, students have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments.

Visit the website 

INALCO - Paris

Master’s Degree - Marketing and International Trade specialized with Japan


The Institut National des Langues et Civilisations Orientales (INALCO) (National Institute of Oriental Languages and Civilizations).

At INALCO, two main professional departments provide studies that leverage the languages skills taught at the institute. One of them is  The International Trade Department – Filière commerce international –

This department offers the Master’s Degree in International Trade which provides a general academic background in business (international marketing, business law, logistics, corporate finance) with an emphasis on far-eastern markets, economies and inter-cultural management. This diploma typically prepares students for careers abroad in French companies’ affiliates or in France promoting exports to emerging markets.

INALCO - Paris

Bachelor degree, Japanese language and civilization

The Institut National des Langues et Civilisations Orientales (INALCO) (National Institute of Oriental Languages and Civilizations) is located in Paris, France. It was founded in 1795 after the French Revolution and is now one of the country’s Grands établissements with a specialization in African, Asian, East European, Oceanian, and native American languages and civilisations. It is often colloquially called « Langues O », an abbreviation for « Langues Orientales ».

Ninety-three languages are taught at the INALCO, covering Asian, African, eastern European, South Pacific, Finno-Ugric and native American languages. INALCO offers beginner classes as well as Master and PhD courses.


Please click on images for more details on projects


Tanguy Kouessan
Geneva, Switzerland.
tngkssn (at) gmail.com

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Acquisition & Engagement
Social Media Marketing
Search Marketing - SEO / SEM / SMM
Project Management
Brand Content
Community Management
Customer Experience
Cross-functionnal leadership
Metrics & Analytics
Responsive Design