Tanguy Kouessan
Digital Marketing Manager

15 years of experience applying the latest research in information design, online marketing, interactive communications, search marketing, community management and performance management to create engaging communications, with the purpose of providing a compelling user experience to improve customer retention and maximize profitability.
Seeking a position to develop my expertise in a challenging company and help organization delight their customers and build loyalty through innovative and efficient programs
Business - Brand - Content - Innovation
SEO - SEM - SMM
KPIs - Analysis - Optimization - Report
Acquisition - Engagement - Conversion - Loyalty
Web - Content - Technology - App.
▪ Developed a digital strategy to growth SPN Group’s brands online presence and e-Commerce channels.
▪ Supervised cross-media publishing platform implementation.
▪ Revamped websites user experience with recent technologies
▪ Maximized Social Media efforts working across several departments.
▪ Initiated Digital Content production
▪ Reviewed the program « World Class 2010 » to provide Diageo with operational recommendations in order to strengthen its Social Media marketing strategy and help the program to resonate across a larger audience.
▪ Key recommendation: leverage cocktails influencers and fans content and online activities on a ‘We are World Class’ official facebook page.
▪ Result: Facebook became the main source of content(user generated) and web traffic.
▪ Led re-branding initiatives to support Rolex Institute’s brands expansion. Developed an engaging Brand Experience through timely Websites redesign and boosted traffic and followers through integrated SEO, Paid search and Social marketing strategy. Met stringent budget and deadline requirements.
▪ Implemented a Customer loyalty program according to direction and financial goals of the business strategy of a premium account while strengthening my expertise in organizational collaboration and internal communications programs.
Main accounts: Firmenich – Logitech – Piaget
▪ Responsible for growing business with the agency Wunderman Paris, through nurturing consultancy relationships within the newly formed Interactive Marketing Services and delivering multimedia integration, lead generation/CRM programs and company re-branding initiatives.
Main accounts: Wedze.com – 1664.blanc.com – Microsoft.
Successfully developed and delivered media strategy and implemented online campaigns. Thanks to strategic plans and profitable test campaigns, I have been able to educate, convince key clients on the value of online communities and influence marketing programs.
Main accounts: Canalsatellite – Dior – Peugeot – PureWhite Hennessy – Witbe.net
▪ CANALSAT.FR
Customer Value strategy: Developed premium services and customer self-care services that improved retention rate by 15%.
▪ PEUGEOT – Design Contest
Developed a Digital Marketing program aiming to reinforce the brand positioning and reputation leveraging designers’ communities worldwide. 2500 active leads recruited worldwide and converted 10% into brand ambassadors.
▪ Developed online content and strategy for Online Communications
▪ Developed the concept and development of the “Webtirelire” solutions allowing online fundraising from affiliation program
▪ Planned and implemented the online ad campaign and email marketing program
▪ Online fundraising results surpassed original forecasts by 20% and strengthened global results
During this Master’s course, students have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments.
The Institut National des Langues et Civilisations Orientales (INALCO) (National Institute of Oriental Languages and Civilizations).
At INALCO, two main professional departments provide studies that leverage the languages skills taught at the institute. One of them is The International Trade Department – Filière commerce international –
This department offers the Master’s Degree in International Trade which provides a general academic background in business (international marketing, business law, logistics, corporate finance) with an emphasis on far-eastern markets, economies and inter-cultural management. This diploma typically prepares students for careers abroad in French companies’ affiliates or in France promoting exports to emerging markets.
Ninety-three languages are taught at the INALCO, covering Asian, African, eastern European, South Pacific, Finno-Ugric and native American languages. INALCO offers beginner classes as well as Master and PhD courses.
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